Archive for April, 2009

Paris Hilton, Obama & Kimchi

Tuesday, April 28th, 2009

The Good News: A supercool former supervisor of mine suggested that she might be able to work a mention of Granny Choe’s Kimchi Co. into the big time magazine she works for IF I can make the story interesting… by finding a famous person who loves kimchi.

The Bad News: Hours of bleary-eyed Googling later, the only fact that I unearthed was that Paris Hilton bought a Pomeranian while she was on a promotional tour in Korea. She named the pup “Kimchi.” This was hardly the connection I was looking for. Especially since it would practically be begging people to crack jokes about Korean peoples eating dogs.

The Good News: The editor did some Googling of her own and found a great lead–a recent Korea Times article that claimed that one of Obama’s favorite lunches is bulgogi and kimchi. Considering Obama’s Hawaiian childhood (lots of Korean and Japanese cuisine in diverse Hawaii), this is not surprising… and it would be perfect for the article. I just had to confirm that the info was accurate.

The Bad News: The White House Press Office has more important things to deal with than kimchi. My firm, but polite requests and follow ups with them were met with the firm, but polite equivalent of “Not gonna happen, lady.” Too busy with international affairs and really important stuff, I guess.

The Good News: I am notoriously stubborn. If I can’t wrestle the answer out of them, I’ll just have to find another solution. So… if you know of any alternate celebrities who adore stinky, spicy, delicious cabbage, let me know…

Kogi Korean BBQ-To-Go

Friday, April 24th, 2009

You may have already heard about the latest food phenomenon to sweep LA… Kogi Korean BBQ-to-go. Founded by some five-star restaurateurs, the Kogi BBQ truck artfully blends tasty, tasty kalbi (Korean short ribs) with the humble street taco for results that are gloriously full of flavor. They also serve up dishes like kimchi/kraut-topped hot dogs and kimchi quesadillas (Remember people, you can kimchify anything.) all at extremely reasonable prices.

Kogi BBQ truck in LA

Kogi BBQ truck at a late night arrival in LA

Some silly critics argue that Kogi’s food is not worth waiting in looong lines for, or that it’s not Korean food at all… and to that I have to say that Kogi BBQ is as much about the social experience of gathering together and celebrating the truck’s arrival as it is about the grub. AND they serve up a fun, surprising fusion of flavors, obviously not intended to be traditional Korean fare (read the really good interview with down-to-earth Kogi executive chef, Roy Choi, in the same issue of Giant Robot that we’re in). And even though it’s not your typical Korean BBQ, Kogi is definitely helping to push Korean food into the spotlight. Get your chopsticks ready, kimchi fiends… our day is coming.

Kimchi… in space

Sunday, April 19th, 2009
Little bubbly cartoon space characters love kimchi too

Little bubbly cartoon space characters love kimchi too

Ok, so this is from last April, but shoot… I’d say it’s worth mentioning again.

Korean researchers apprarently spent millions developing a space-friendly variety of kimchi to send up to the International Space Station last year (along with Korea’s first astronaut, Ko San). In order to be space friendly, the kimchi actually had to undergo radiation to kill the bacteria. According to PopSci.com

“The problem with taking traditional kimchi into space is the presence of all those bacteria. While they may be “good” on Earth, they’re likely to cause trouble in the harsh environment of low-Earth orbit. Cosmic rays could cause them to mutate. The extreme temperature fluctuations could cause early spoilage. The fermentation process could unexpectedly go into overdrive and bubble out of control.”

Anyone else think that this is prime material for another end-of-the-world type movie starring Will Smith?? I mean, Ebola Virus has been done… and no one would take Mad Cow Disease seriously. But mutated kimchi bacteria? That, my friends, has “summer blockbuster” written all over it.