Have we gloated about the weather in Southern California recently? If not, here we go: Outside it is currently 76 degrees with sunshine, blue skies, and a hint of cool breeze. It’s heavenly. In fact, if we weren’t inside working, we’d most definitely be frolicking in yonder meadow and singing The Hills are Alive.
Of course, this follows one of the grayest, rainiest winters we’ve had in a while, and–perhaps as a result–one of the gnarliest cold/flu seasons too. For a while there, it seemed like everyone was on the verge of getting (or was trying to get over) a virus. Well, flu season unofficially ends this week. To celebrate, we present you with this silly creation from a Korean ad man in NYC: The kimchi mask.
The orange thing is supposed to be a big leaf of cabbage kimchi, and underneath that it says “KIMCHI PREVENTS FLU.” According to The Korea Herald, these masks were supposed to humorously publicize the effectiveness of kimchi against flu…
Don’t get us wrong- We of all people know that kimchi has plenty of admirable qualities. It is rich in vitamins, fiber, and good-for-you bacteria, yet low in fat and calories… So the addition of kimchi to your diet may very well contribute to your wellbeing. But the belief that kimchi directly prevents flu (without any research to support it) is still somewhat baffling.
*sigh* Let’s forget all about unsubstantiated health claims and confusing advertising gimmicks and get back to getting our Julie Andrews on. Enjoy your day!