We’re not talking about nuclear power here. In 2008, South Korea’s Ministry for Food, Agriculture, Forestry and Fisheries launched a well-funded campaign to make Korean food (including kimchi) one of the top five cuisines in the world by the year 2017. As much as us folks here at Kimchi Headquarters adore Korean food, we scoffed at this “top-down” approach because most people squirm at the idea of a government organization telling us what we should like…
But we spoke recently with an anthropology researcher at Indiana University who informed us that Granny Choe’s Kimchi Co. is part of a small, but growing group of boutique kimchimongers (we would like to go ahead and take credit for coining that term), and she mentioned that the Korean food scene in New York City is booming…
Then we saw this Bon Appetit blog post about Los Angeles that says, “Skip Sushi, Eat Kimchi… Nobu and his sushi Nazi spawn have been relegated to the sidelines in the ‘What’s Your Favorite Ethnic Cuisine?’ game as Korean food takes the city by truck and by cook.”
We don’t believe everything the ministry says, but we do believe Bon Appetit. Could it be that Korea’s master plan to globalize their cuisine is actually working? Or is it just crazy random happenstance?




