“Vanity Googling” can be mildly entertaining… you know, typing your own name into a search engine and seeing what comes up. We hadn’t VG-ed ourselves in a while (although, we mostly do it for “important research purposes” and only a little because we’re bored/vain), so we gave it a shot and were pleasantly surprised to find our kimchi over at popular cooking blog, The Kitchn.
The article is a comparison of making vs. buying kimchi. And while you might think that we, as professional kimchimongers, would try to discourage the good people of America from making their own kimchi, we actually agree with the article- If you love kimchi, we think you should try making your own! It’s pretty messy and time-consuming, but it’s fun (especially if you recruit a kimchi-loving friend) and the chili-infused experience makes for interesting dinner party conversation. The trickiest ingredient to find (unless you have a Korean grocery store near you) is gochugaru (Korean chili pepper flakes). You can’t use red pepper flakes or cayenne… we tried this once just for kicks (Waste of time). But the article says you can buy gochugaru on Amazon. Not sure of the quality, but gotta love the internet for giving you options!
Also, we love the opening, “Kimchi is just about the hottest thing, both literally and figuratively, to hit American cuisine since Sriracha.” To read the full story: Make or Buy: Kimchi.